What's PetBiz Focus?

Talk comes in all shapes and sizes.
But 'talking' is not communicating.

When we communicate effectively there's a whole bunch of subtle and not so subtle signals being given and received both ways almost simultaneously.

Consider the loving gaze of a dog - tail wagging, smile on its face, 'happy panting' slightly... what is it saying? Walkies? Food? Treat? I love you?
It could be all of those or none. And it really depends on how YOU perceive that particular piece of information.

The subtle nuances of animal behaviour and how they communicate with us can be learned relatively easily and you would probably agree are often a lot more predictable than humans.

Given most of us (vets, pet retailers, groomers etc) and ourselves got involved in the 'pet industry' because of our love of animals, sometimes we're left wondering "is this really worth it?" - having to deal with 'idiot' clients and customers every day?

It seems the more upset we get by so many different personalities that don't match our own, the harder it is to deal with the problem - people!
It's not always easy dealing with people is it? - which is why you probably got involved in the pet industry.

But despite our love for all the animals, did you know we are all actually working in the 'people' business?

Many vets have admitted to us they'd rather the animals came to their practice all by themselves - much easier to deal with!!

And a lot of retailers, groomers and other pet sector workers have often left mundane '9 to 5 jobs' to work for themselves and to be with animals because of their love for them.

That's good of course - but all those animals have 'people' to look after them. And like it or not it is those people that we have to deal with every day.

PetBiz Focus has been set up to offer hints, tips, expert & everyday stories and resources on how to communicate better with clients and customers - the end result being longer client/customer relationships and a healthier bottom line.

We'll focus on things like:
* The customer is NOT always right - so how do we deal with it?
* Abusive clients/customers - how to win them back
* Selling is not a dirty word
* Phone Skills 101 with Kaye Browne
* Training Videos, books and podcasts

Additionally we'll be showing you the benefits to be had from personalised one on one training courses via Skype, or full and half-day staff training seminars anywhere in Australia.
Plus free and small cost eBooks, useful resources, products and services all designed to improve your business, your service and your client/customer relationships

Although recently launched - and we still have plenty to do - we'll be looking for your feedback about what troubles you when dealing with people.

Yes people can be frustrating at times - but there are plenty of techniques to win over even the crustiest of them.

We hope you enjoy and learn even just one thing from PetBiz Focus and look forward to seeing you here from time to time.

Brian Pickering & Kaye Browne
PetBiz Focus

Photo Credit: © Dreamstime.com.au

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