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eBooks & Podcasts
eBooks & Podcasts
Sometimes the easiest way to pick up new ideas is through audio or video podcasts.
Listen in the car, on the plane or anywhere really. Most of our eBooks will also have audio to accompany them.
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Marketing Books & CD's
There's a lot of marketing advice on the internet - some of it free - some you pay for. But not so surprisingly what you pay for is usually what you get right?
And as much as we all love our iPADS, Kindles and the like, holding a book in your hands that you can take anywhere and read at anytime - no batteries required - is still fun and conveys something 'special'.
Leadership Skills... From Dogs!
PodCast: Are you a follower or a leader?
What does it actually take to be a leader and more importantly - where do you learn the skills?
In his book 'Get The Cookie Paco - Valuable Lessons In Leadership From My Dogs' Andy Krüger uses everyday language and metaphors to show how two very different dogs Zeke and Paco either lead or follow.
On No... Not Another Sale!
PodCast: How were your Christmas sales – up or down?
With TWO interest rate cuts recently, you’d expect monster sales, right?
So why is it so few pet retailers, vets and other pet industry people say they got them? And what should we do now?
Defending The High Cost Of Vet Care
PodCast: Most pet industry professionals don't always get a chance to hear the sort of things 'everyday pet owners' ask.
Sometimes the questions are easily answered, at other times professional veterinary or nutritional advice is required. But many times we shake our heads in wonder at some of the questions they ask.
Why We Hear But We Don't Listen
Ever noticed how dogs and kids seem to have 'selective hearing'?
"Fido COME!"... only works at dinner time or just before a walk or
"JOHNNY!!... stop hitting your brother" only works with a threat attached.
In this easy to read FREE 10 page e-Book you'll discover seven easy steps to being a better listener. Better listeners make better communicators!
No Cost Marketing
PodCast:
No money for marketing? What about a referral?
So many times we hear some pet retailers, vets and others say "I'm not going to waste money on marketing - it doesn't work"
Really? - We'd agree that quite often it's harder to measure ROI on marketing efforts but did you know you really don't have to spend a lot to make an impact?
Solving Client Pain
PodCast:
Are you the best sales-person for your business?
Veterinarian's are more often than not into 'fixit' mode rather sales. And pet retailers, groomers etc get into a pet related business because they like the idea of working with animals.
But that doesn't necessarily make you the best one to fund the 'passion' now does it?
Take This Job & Shove It!
If your life reads like a TV script - with a perfect partner, angelic kids, spotless house, a 5-minute commute without any traffic jams to the perfect job alongside caring and empathic workmates and a boss who gives you bonuses to pay for your regular exotic holidays… then get back to the fairy-tale you came from!
The rest of us don’t have lives like that and the more we try to grab onto that kind of a fantasy the worse we feel.