Main Menu
Our Other Services
Article Categories
Writing Services
There's a great little ring-bound manual used by a select number of journalists called 'The Heard Mentality'.
In it the author TV news director/journalist John 'Ruddy' Rudd points out the not so subtle differences between writing for the eye and writing for the ear.
Many small businesses these days use emailed or printed one or two page newsletters to keep their clients updated.
Most are created by passionate vets, retailers, groomers etc usually in their often scarce free time.
We've read a lot of these over the past few years and while most are quite good because the writer knows their topic, they just miss the mark and come across as being 'home-spun' stories.
So what's the difference between an amateur and a professional writer and what difference could it make to your business and how clients perceive you?
We'd love to show you!
Writing & Content Generation Services Include:
* Internet content
Review and re-write your website content or create from scratch
* Newsletters
Sub-editing of your content or create entirely for you & distribute with open & click tracking data
* Business Proposals
We have created successful proposals for media and other projects for as little as $5,000 up to $1Mil+
* Media Releases
Use our unique radio & television contacts or use us as your media arm. Costs less than you might think!
* Print/Radio/TV Copywriting
Creating an advertisement, flyer or going on regional/national TV. We've got the experience
* Monitor Your Correspondence With Clients
No "Dear Valued Client" stuff here - talk to us about this unique service
* Information/Procedural Writing
Sometimes it's just HOW something is explained that makes all the difference
Want to know more?
Just get in touch with us by phone or email.
We're happy to come and see you personally if we can, or chat via Skype at any time that suits you.
About The PetBiz Focus Professional Writing Services Team:
Kaye Browne
Radio/TV Journalist, Professional writer for the AVBA magazine 'In The Black', regular contributor to various pet related magazines - weekly 2GB/MTR Pet & Lifestyle commentator
Brian Pickering
Radio/TV Producer, Professional commercial radio/TV copywriter/producer since 1975. Designer of interactive touch screens and other digital media - awarded first NSW Government Technology Award
Wendy Herne
Journalist and former editor St Clair-Erskine Park Advertiser, and Associate Producer of Pet Talk Radio, currently in the final year of her Bachelor of Arts, majoring in Australian History and Media Studies and averaging Distinctions.
Freelance Writers
We also have access to a number of very skilled 'pet industry' focussed writers all experienced in Public Relations.
The core team's experience covers more than 25 years writing successful business proposals, radio & TV scripts, news bulletins, newsletters, advertising copy for radio and TV and internet content.