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Planning To Fail?
... or are you just Failing To Plan?
Ok - we've all heard that saying before but I have to wonder why so many of us - me included - often fail to plan. We're always gonna do this and gonna do that... and rarely do right?
KODAK: Marketing Myopia?
Does anyone remember the KODAK 'Box Brownie' or the Polaroid?
I sure do. The 'Box Brownie' was introduced in 1900 and offered a relatively cheap easy and foolproof way for ordinary people to take photos.
Over the past 100+ years the name KODAK meant quality in the area of film itself and film products such as cameras.
Should You REALLY Be In Business?
"41% of small business owners should not be running a business" according to Marketing Focus guru Barry Urquhart.
Speaking on his radio 2UE business segment recently Barry went on to say that one of the biggest issues facing retailers is service - or the lack of it.
On Side With On-Line
On-line communications and statistics should be, and are, the friends of those in business. However, one needs to look behind the statistics for understanding, value and worth.
Seriously Social - The Rules Have Changed!
The Pet & Vet sector have a lot to learn from QANTAS - and other large corporations like banks!
A recent initiative undertaken by QANTAS is not new, innovative or original. It follows the lead of other major corporations; nine of the ten largest entities which are listed on the Australian Stock Exchange (by market capitalization) operate their own internal, dedicated social media operations.
Discretionary Spending? Alive & Well...
The suggestion by some leading Australian retailers that consumers are "cocooning" is, perhaps, understandable but misplaced.
All consumer groups are alive, well and consuming. However, their needs, wants, demands and buying patterns have changed, substantially, and possibly permanently.
Practise What You Preach
We're all guilty of it from time to time... You tell someone something then do the exact opposite.
My father used to say to me as a child "do as I say not as I do" - not sure how that impacted on me in later life 'cos I really do try to practise what I preach!
I'm Not Very Good With Computers
How many times have you heard people say “Oh - I’m not very good with computers!” – particularly people in business?
This is pretty amazing considering computers have been part of our working lives since the early 80’s – That’s a good 30 years or so!
What about “I get so many emails in my inbox I can’t find anything” (more often that not an invoice!)
Tyre Kickers
Absolute time wasters!
Ever had a client or customer call or email you and ask 'for a price'?
A price for WHAT?!! It's like asking 'how long is a piece of string!!'
So how do you solve the problem?
How Advertising Works
21st century consumers are a lot more ‘media savvy’ at the same age than say those of us brought up on a diet of BUY NOW!! … HURRY BEFORE IT’S TOO LATE… or yes (still today)…”BUT WAIT… THERE’S MORE!!
Hearing Vs Listening
Do you know the difference between hearing and listening?
Parents of young or teenage children would be very familiar with this phenomena.